Introducing Petrichor® - Visual Identity
Petrichor® is an urban and lifestyle streetwear brand. Born from the “a drop on the mountain peak echoes in the street.” It carries the status of futuristic fashion and timeless space balance.
The graphic solution of the brand is geometric, energetic and high passion. Logo variations that can be used both horizontally and vertically make it minimal, dynamic and powerful. The emblem in combination with the letter P and the mountain combines ecological balance and the chaos of the street.